At Cible's, it's a ritual. Every morning, at 9:00 am, the team meets via Teams to take stock of the previous day and the one that is about to begin. Quickly, our impact creators take turns specifying the tasks they will have to accomplish, and communicating important facts that must not be forgotten. A human and collective exercise that sets the pace of the day and motivates the field collaborators, especially in hectic and confined times.

Perhaps, since the COVID-19 crisis, you too have been using mornings briefs within your foundation (or maybe not), but did you know that this technique, which has nothing to do with a classic meeting, generates remarkable communication and human benefits? And this, no matter the size of the team or the type of organization!

Without further ado, our impact creators explain how to use this practice so that you can, who knows, adopt it in your management strategy!


The morning meeting: what is it exactly?

In general, the morning meeting, whether daily or every other day, is an effective technique that favours a direct communication mode with all employees. It’s characterized first of all by its informal nature and brief communication where the exchange between colleagues is the priority and where everyone can democratically express him or herself on technical difficulties or specific subjects in order to adjust focus.

The objective behind it: to take stock of the day by taking targeted and immediate action and, when practiced regularly, helps to give meaning and motivation to everyone's day.

Rencontre matinale dans le bonne humeur


Why use this tool?

This managerial tool is used in companies for various reasons, but the most important one is that it allows the sharing of information within the team. No ambiguity or misunderstanding, everyone knows what to do.

Also, we don't always have the time and opportunity to exchange with colleagues; morning meetings are therefore a good way to connect more closely with colleagues, to accentuate and strengthen the bonds that unite the team, and consequently improve productivity.

Rencontre matinale dans le rire

And from a more HR perspective, morning meetings can colour the company's organizational culture by embodying its values or purpose, i.e. two-way communication, empathic listening and talent involvement. These are characteristics that will be decisive for the employee experience and, above all, for tomorrow's innovative organizations.

To put it briefly, the morning meetings (or "la petite prod" as we like to call it in the Ciblés) allow us to:

  • transmit a message with immediate feedback from the team,
  • anticipate dysfunctions or find quick solutions,
  • involve individuals in collective success,
  • facilitate team coordination,
  • provide an effective update on the progress of each individual's tasks and the achievement of the team's collective objectives,
  • anticipate rumours by being proactive through clear and straightforward communication,
  • remobilize the troops and strengthen your image as a leader.


How long?

Beware of the chatty ones! Usually a brief is short. So, in terms of duration, favour a meeting that lasts between 15 or 20 minutes maximum. We don't want this meeting to turn into a classic meeting with endless debates!


How does it work?

Normally, it’s preferable to meet in a place that is within everyone's reach and where it’s easy to get everyone's attention. We therefore recommend that you find a place that is a little further away from the workstations to ensure that everyone participates actively.

Also, many experts recommend standing up, as stand up meetings, which are based on the agile methodology principle, improve the efficiency of the exchange and productivity. Finally, to make the meeting more dynamic, designate a person responsible for the meeting's time and management, so that roles change and it' s not always the same person speaking.


Need a hand in the development of managerial strategies? At Cible, we help companies develop their HR marketing. Contact us, we would be pleased to share with you!





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