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Storytelling: 5 types of effective stories in philanthropy

We already know the importance of storytelling in philanthropy. Storytelling is an almost infallible way to get the attention of your target audiences and keep it. Practically speaking, what kind of stories can you tell?

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NPO: 5 tips for finding the right spokesperson

Getting a spokesperson is a major decision for the notoriety and credibility of your cause as well as the success of your fundraising, in the case of a campaign spokesperson.

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Cancelled Events: how to engage your donors?

Traditional fundraising events cover several goals related to building donor loyalty. Since events can no longer be held as they were before the pandemic, how do we renew ourselves to keep meeting these goals?

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Digital technology to counter the vagaries of confinement

As part of our COVID-19 interview series, our marketing experts spoke with Sylvie Bourbonnière, Executive Director at Le Chaînon Foundation, to talk about how she and her team reorganized...

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Martin Goyette's Testimonial - Dr. Clown Foundation

The COVID-19 pandemic affects us all. With instability disrupting the daily routine, many philanthropic organizations have had to readjust quickly to continue to provide services to vulnerable people or people in need.

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